As 2021 winds down, scams targeting the public continue to cause trouble.

The Better Business Bureau advises consumers to watch out for any fraudulent schemes aimed at swiping their cash and stealing personal information.

Many scams are carried out through emails and social media platforms; the latter is where most people are vulnerable. Consumers are advised to exercise caution when coming across social media ads about discounted items, event promotions, job opportunities and donation requests, as well as direct messages from strangers. Red flags should arise when people are asked to make a payment or donation by wire or e-transfer, through third parties, by prepaid debit or gift cards, treat this as a red flag.

The bureau has compiled a “Naughty List” of the “12 Scams of Christmas” that are mostly likely to catch people off guard during the season of giving. They are:

Misleading social media ads

As you scroll through social media, you often see items for sale from a small business. Sometimes the business even claims to support a charity or they offer a free trial.

The bureau’s scam tracker receives reports of people paying for items that they never receive, getting charged monthly for a free trial they never signed up for or receiving an item that is counterfeit or much different from the one advertised.

The 2020 BBB Scam Tracker Risk Report found that online purchase scams were the most common cons reported and the category with the most victims. Do your homework and research the company before ordering. Check out the business profile on BBB.org and read the reviews.

Social media gift exchanges

Each holiday season this scheme pops back up, and this year is no different. A newer version of this scam revolves around exchanging bottles of wine; another suggests purchasing $10 gifts online. Another twist asks you to submit your email into a list where participants get to pick a name and send money to strangers to "pay it forward." There is even a twist about "Secret Santa Dog" where you buy a $10 gift for your "secret dog."

In all of these versions, participants unwittingly share their personal information, along with those of their family members and friends and are further tricked into buying and shipping gifts or money to unknown individuals. This is an illegal pyramid scheme.

Holiday apps

Apple's App Store and Google Play list dozens of holiday-themed apps where children can video chat live with Santa, light the menorah, watch Santa feed live reindeer, track his sleigh on Christmas Eve or relay their holiday wish lists. This holiday season, like last year when COVID-19 caused children to skip the traditional in-person visit with Santa, apps may play a more important role than ever. Review privacy policies to see what information will be collected. Be wary of free apps, as they can sometimes contain more advertising than apps that require a nominal fee. Free apps can also contain malware.

Alerts about compromised accounts

The bureau has received reports about a con claiming someone’s Amazon, PayPal, Netflix or bank account has been compromised. Victims receive an email, call or text message which explains that there has been suspicious activity on one of their accounts, and it further urges them to take immediate action to prevent the account from being compromised. Be extra cautious about unsolicited calls, emails and texts.

Free gift cards

Nothing brings good cheer like the word “free.” Scammers have been known to take advantage of this weakness by sending bulk phishing emails requesting personal information to receive free gift cards. In some of these emails, scammers impersonate legitimate companies and promise gift cards to loyal customers that have been supporting their business throughout the pandemic. They may also use pop-up ads or send text messages with links saying you were randomly selected as the winner for a prize.

If you have received an unsolicited email with gift card offers, do not open it. Instead, mark it as “spam” or “junk.” If you opened the email, do not click on any links.

Temporary holiday jobs

Retailers typically hire seasonal workers to help meet the demands of holiday shoppers. Shippers and delivery services are top holiday employers this year because of the increase in online orders and the need to get most of these packages delivered before Christmas. These jobs are a great way to make extra money, sometimes with the possibility of turning into a long-term employment opportunity. However, job seekers need to be wary of employment scams aimed at stealing money and personal information from job applicants.

Look-alike websites

The holiday season brings endless emails offering deals, sales and bargains. Be wary of emails with links enclosed. Some may lead to look-alike websites created by scammers to trick people into downloading malware, making dead-end purchases and sharing private information. If you are uncertain about the email, do not click any of the links. Instead, hover over them to see where they reroute.

Fake charities

Typically, 40% of all charitable donations are received during the last few weeks of the year. However, due to the COVID-19 pandemic, many organizations had to cancel their usual fundraising events and awareness campaigns and are now inviting donors to support online. Donors are advised to lookout for fraudulent charities and scammers pretending to be individuals in need. Avoid impromptu donation decisions to unfamiliar organizations. Responsible organizations will welcome a gift tomorrow as much as they do today.

Fake shipping notifications

More consumers are making purchases online, there is also an increase in the number of notifications about shipping details from retailers and carriers. Scammers are using this new surge to send phishing emails with links enclosed that may allow unwanted access to your private information or download malware onto your device. They may also try to trick people into paying new shipping fees.

Pop-up holiday virtual events

This year, many local in-person events such as pop-up holiday markets or craft fairs, have moved online. Scammers are creating fake event pages, social media posts, and emails, charging admission for what used to be a free event. The goal is to steal credit card information. Confirm with the organizer of the event if there is an admission fee. In the cases where there is a charge, use a credit card.

Top holiday wish-list items

Low or ridiculously priced luxury goods, jewelry, designer clothing and electronics are almost always cheap counterfeits and knockoffs. Be very cautious when considering to purchase high-value items from individuals through social sites.

Puppy scams

Many families, especially those with children, may be considering to add a furry friend to their household this year. However, you could fall victim to a pet scam, which are on the rise this year. Request to see the pet in person before making a purchase.

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