NORFOLK - For the second year, the American Red Cross has launched its campaign to recruit new blood donors.
Communications Manager Samantha Pollard says during the Missing Types Campaign, the letters A, B, and O will be removed from business’ brands to illustrate the critical role every blood donor plays.
Pollard says unfortunately blood shortages still happen and the campaign will hopefully prevent that.
"The donors that we need are not showing up. Only about three-percent of people in the United States donate blood and we really need to increase that. The need for blood stays the same throughout the year, the supply goes down, but the demand stays steady. Every two seconds someone in the U.S. needs blood year round."
Pollard says they also need new donors as for the past four years new Red Cross donors have declined by about 80,000 each year.
To find a blood drive near you go to the website RedCrossBlood.Org.