A $30,000 donation was presented to the American Red Cross by Scooter’s Coffee on Friday.
Out of all the company’s locations, the Norfolk store location at 902 W. Benjamin Ave. raised the most money during a two-week time period to aid ongoing disaster relief for victims of the March storm that brought historic flooding to large parts of Nebraska and Iowa.
The company donated an initial $5,000 in the immediate wake of the disaster and then called upon customers for donations over a two-week time period, matching dollar for dollar through the next $5,000.
Todd Graeve, CEO of Scooter’s Coffee, said the company is proud of its Nebraska roots.
“When we see our community struggling, our first instinct is to harness our brand power to help in every way possible,” he said. “We were absolutely blown away by the generosity of our customers and their enthusiasm for helping others. There is a spirit of strength and perseverance amongst these tight-knit Midwest communities, and we saw that spirit emerge when we called upon our customers to contribute.”
The Benjamin Avenue location raised more money than any other store in the Scooter’s 200 stores nationwide.
Brooke Wenzl, operator of both the Benjamin Avenue and the Norfolk Avenue locations, said it was heart-warming to see her customers get behind the opportunity to provide relief for the flood victims.
“We have always felt that Scooter’s is a central part of the Norfolk community, and we are so proud to be in the position to help,” Wenzl said.